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Research

We're Evidence-Based

Research is what keeps our advice honest. We question assumptions, test hypotheses, measure outcomes, and build a knowledge base that underpins everything else we do.

ASK: Accessible Survey Kit

A validated quantitative research platform that segments users by disability type and measures how different features perform across those segments. Most organisations cannot get this data by any other means.

ASK feeds everything AT does. Training brings participants in. Research produces evidence that makes training credible. ASK is what makes AT defensible.

  • Self-service subscribers run their own studies
  • Bespoke engagements prove it works
  • EU AI Act Article 72 requires exactly this kind of evidence
"Your users with dyslexic characteristics rated your navigation component 40% lower on understandability than your other users."

Example finding from an ASK-powered study. No other survey tool can slice user satisfaction data this way.

Research in practice

2021

The Readability Study

We tested 20 different typefaces and collected 337,350 user-preference data points. Finding: commercially marketed 'dyslexia-friendly' typefaces performed worse than several general sans-serif fonts.

Read more

Current projects

Tool Development

Using quantitative data from real users to drive automated testing tools that include — and feature — the disabled perspective.

Machine Learning

Machine Learning (ML) tools that can predict font accessibility, based on training from disabled users.

Training

Educational packages for organisations that want to deploy AI across their workflow without leaving disabled employees behind.

Interested in collaborative research?

We partner with academic institutions, charities, and businesses on joint studies.

Get in touch